LET US CHECK YOUR BRAND COMMUNICATION
Scandiqual can help you discover the connection between the customer’s expectations and the product you actually deliver. Is the quality and brand what you think you are, or are you communicating something else? Is there a connection between presentation and actual product? How is the visibility in social media, and on the web in general? Let us check your brand communication and get an answer and a tool you can use in the future.
By using Scandiqual PIRQS reports, you get an overview of how presentation, information, routines, quality and service are experienced by the end user. Is there dissonance between the product you deliver and the product you communicate? The report will answer these questions and give you an overlook and a new tool to use in the marketing work of your business.
The small details are easy to overlook in daily operations, but can be alpha and omega for the guest. And even though the details may be in place, the overall product and graphic profile, or the production in general, may be lacking. We believe that you can deliver a better product if you are aware of your weaknesses. We find the weak points, or can help map the situation.
Our report is a helpful product, and the report should provide a basis for improvements, and point to various aspects of the operation. The report will not be available to anyone other than the company itself, and will not be shared with others. We are not looking to point out everything that is wrong or right, but will point out where there is room for improvement.
SCANDIQUAL PIRQS
The Scandiqual PIRQS report is specially developed for discovering the connection between expectations and product delivered. In the report we adresse the main 5 points that are essential for the customers total experience.
The PIRQS consist of one expectation analysis, one visit at the premises and the report. The report consist of information on digital visibility, brand profile communication and tone of voice. The aim of the report is to highlight the areas where there are dissonance between presentation and implementation, either in a negative or positive way, and give you a mapping of the communication status.
By using the report in your marketing work, you can adjust your communication to reach even more satisfied customers, and create loyal growth.
Presentation
The presentation says something about who you are. This is the customers introduction and first meeting with your product. Define your brand and pick your target group.
Information
Information is the knowledge that is conveyed by various forms of communication between people. What do you tell your customers before they visit, and through which channels?
Routines
Routines says something about how you values your customers, and is a skill acquired through practice and experience, a work plan, or that which belongs to the normal, daily service.
Quality
Quality is the way things are, the nature of things. For a product or service, one can simply say that quality is the ability to satisfy the user’s requirements and expectations.
Service
Being able to provide good service is important for creating satisfied and loyal customers. The experience is based on several elements, which all must cooperate for a good result.
BE AWARE - BE UP FRONT
In todays life we use many channels to reach our clients, and sometimes forget to cross check that the information is correct or up to date. It may also be an issue that different people post in different channels, and through this loose some of the brand and identity. Make sure the expectations you create match the experience of your product, wether it is some kind of acommodation, restaurant or actitites you offer to your clients.
Be aware and be up front with this work. By using the report in your marketing work, you can adjust your communication to reach even more satisfied customers, and create growth in customers and income.
Text, translations, photos and creative ideas.
WHAT KIND OF BRAND DO YOU COMMUNICATE?
PROGRESS PLAN
After we have entered into an agreement on a report and visit by us, we start the work of information gathering and mapping. Here we go through publicly available information in the channels that most people use on the internet. Based on this, we create an expectation analysis, which is the basis for the next step, the visit. The time we normally spend on this phase is 1 – 2 weeks.
The next phase is a visit to the site, preferably as a secret guest, where you can try out the offers and check the points in the lists. Our consultants want to experience the product as all other customers do, and base their feedback on what is actually delivered. We make an agreement about the visit that is right for you and your product.
Maximum 2 weeks after the visit, the report is finished and will be delivered to you digitally. This will be your new tool in the work with coordinating and updating different channels with information and offers, and being aware of the small destructive details before the customers are.
THE REPORT
The report is the product you buy, and is you new tool in the marketing work. The report puts many aspects of the operation in your premises under the magnifying glass.
After a period of adjustment, we are happy to follow up with a new round, to see how the improvements can be even greater.
GET IN TOUCH
Please let us know if you have any questions, or would like more information about our services. We are happy to book a meeting, no strings attached.
Scandiqual are based in Norway and in Southern France. You can reach us by email or phone. We visit customers all over Europe frequently. Just get in touch to get started, or see how we can help you.
Phone:
Norway: +47 412 30 377
France: +33 07 688 922 92
We are fluent in the Scandinavian languages, and English. We can provide translators if necessary. Do not hesitate, or let the language stop you. We are looking forward to hearing from you.